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This Fall is all about making a statement, and let’s do it by bringing plus-size vintage to the fore in our wardrobes? When was the last time you shopped in sustainable shopping? plus size vintage? In a previous article, I highlighted the importance of not only shopping sustainably, but also shopping for one-of-a-kind vintage finds. As for my own personal journey in the vintage fashion world, in 2017 More Than Your Average (MTYA). This plus size vintage experience is meant to attract more than the average woman.
The purpose of this stunning vintage boutique is to appeal to women of size 12+ and those who have not been successful in finding inspirational pieces in a typical store. Safely unique and effortlessly magnetic, so More Than Your Average Woman. The foundation of MTYA includes creating a space for sustainable fashion, bred to help you get out of your comfort zone, transcend yourself and empower women around the world to find their authenticity.
As a vintage business owner, I believe the clothes you wear affect how you show yourself to the world, and that’s why I decided to embark on this journey that turned out to be something bigger than my wildest dreams.
Fun facts about plus size vintage – What you need to know
Beyond my personal adventures with MTYA, the vintage world continues to expand every day with new stores and boutiques set up all over the country. According to a recent article forbesToday, this resale activity is a $24 billion industry and it definitely impacts traditional retail sales in stores and online.
By 2025, sales in the resale market could reach $6 billion. As the industry’s projected growth continues to grow steadily over time, more and more stores will make bold statements about the fashion industry, including the potential for larger-sized stores.
Fun facts about plus size vintage – what to project for 2025
It is estimated that the $24 billion market will jump to $51 billion by 2023. This means that the resale market can dominate up to 10% of the retail sector’s sales. It is worth noting that 50% of the resale market is in apparel, so every fashion brand should pay attention to this market. In addition to the thriving fashion industry, research indicates that customers of all ages are shopping at the resale market.
Still, there is a definite vintage appeal among young people that draws them into this industry. The data supports this: 37% of millennials store sales compared to 27% and 19% of millennials baby booms. It is referred to as young people’s liking for old clothes and their past. In addition, this is typical of their lifestyle – they want to share, but not to have.
As highlighted throughout this article, sustainable fashion (including vintage) continues to help expand the scope, shape, and overall scale of the fashion industry in remarkable ways. Specifically, sustainable and size-inclusive brands also play an important role in the wider context of the fashion industry. They help to highlight the importance of vintage fashion and raise awareness, from the growth in the resale market to the increased interest as the ages predicted.
Who knows what the future of vintage plus size fashion will bring? Right now, let’s focus on the value plus inclusive vintage brands that they create in today’s world and in the lives of many. So let’s continue to build and celebrate a community that will help shape this important issue and the fashion space. Plus size is here to stay vintage!
Want to learn more? Be sure to leave a comment below with your thoughts and questions!
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