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Reader Problem: My biggest challenge is creating a cohesive style when my wardrobe consists of extremes: too boring and too ugly, too feminine and too androgynous, too young and too old, and I hate shopping!
This question has many answers and I followed up with the reader about their issues and shared more about how it got so inconsistent as I share in the video below. It made me wonder WHY the reader has this problem, because I know it’s such a common problem, I’ve heard from many women that their style is mismatched, messy, and they feel like they have a wardrobe full of clothes. it’s still nothing to wear that makes them feel really great (or just an outfit or two, but the rest isn’t quite right). While thinking about this topic, she brought to mind the impact and importance of having a consistent style in order to have a strong personal brand that will help you succeed in life.
What is a Personal Brand and Why Is It Important?
A personal brand is something we all have, as Jeff Bezos of Amazon says, it’s the impression we have of people.A personal brand is what someone says or thinks about you when you are not in the room”. It can help open doors for you in your life, whether at work or in your private life, and can also close doors in your face if it doesn’t reflect what you need to reflect.
Your personal brand consists of:
- Your image and personal style
- Your behavior and actions
- your values
- Your voice and the way you communicate
When you think of identifiable personal brands like Oprah or Greta Thunberg, you know who they are, their values, what they stand for, and what area they specialize in. A great personal brand can help you be ‘go-to-go’. ‘ is the person for a particular field or subject and therefore can help you succeed in life and at work, whether you are working for yourself or for someone else.
Consistency is an Important Aspect of any Personal Brand (as it is for any trademark).
Consistency makes it easier for people to figure out where to go to find answers, who is the expert, or which is the right product or service. If you think about businesses, Target’s branding is very different from Dior’s and its price point is also very different. There is a lot of research showing that looking more attractive and that your style and image, including grooming and clothing, is an important part of that equation, it can make you earn more money without having to do any additional work. This is really an example of working smarter, not harder! Of course those who are genetically blessed are lucky, but we can all get a good haircut, do some grooming every day, and wear an outfit that is stylish and appropriate for the activity or occasion as well as our bodies.
Why Does Having an Inconsistent Style Damage Your Personal Brand?
If you have an inconsistent style, like my reader who told me about this style struggle, he feels like different people in different parts of his life and has yet to figure out how to integrate and define himself. his style is one that appeals to every aspect of his life, or because some days it may be uncomfortable and some days you just can’t, having an inconsistent style damages your personal brand, the impression you leave on people.
I’ve worked with many executives who briefed me about team members being ignored for opportunities and promotions because they presented themselves poorly at work. Inconsistency somehow communicates that you are not in complete control of your life (your wardrobe says a lot). These executives also told me that they cannot promote team members who present themselves inadequately in any public or client-facing role because they cannot trust them to be great ambassadors for the business’s brand. Yet these team members are unaware of why they are overlooked for such opportunities.
When we think of big brands, there is always consistency. One such example is someone like Richard Branson, who has long had a strong personal brand, so you know exactly what you’re getting.
High-Quality Personal Brands
Not everyone wants to get a corner office, but it’s especially important if you want to advance in business and are an entrepreneur and self-employed because you are the face of your business, creating a high-quality personal brand. mandatory.
If you want to get more money, you have to look like you’re worth it! That’s why a luxury car has leather seats instead of fabric. That’s why we’ll pay more for a well-maintained used car than a beat-up car (even if they’re the same mileage).
Now you don’t have to go and wear designer clothes (if that’s not something you want to do), but you do need to pull yourself together every day to say that you are in control of your image and style. that your style represents your personality and values and works in harmony with your body, as this demonstrates great self-awareness and attention to detail, both of which are important traits.
Your Personal Brand Image
It consists of:
- Your personality and values – who you are, your personality traits, what you represent, what you value
- How do you want to be perceived – what you want the world to know about you and understand quickly and easily about your personality and values
- Roles and activities you have in your life – what you do, your job, the various activities you take on in your life, the roles you take
There needs to be cohesion and consistency, and your personal brand image needs to be authentic and real, because people notice falsehood, maybe not almost always, but when things don’t get mixed up, when it feels fake, questions start to be asked. she asked.
The Basics of Your Personal Brand
Just as you need solid foundations to build a house, you also need solid foundations for your image and style. Your values, personality, and cause are all part of the foundations. So in my online programs (7 Steps to Style) personality is the first step before body shape, physicality and coloring, you need to understand how your personality influences all of your style choices. That’s why understanding your values is also an important aspect of creating your style.
What You Wear – Your Style – Outer Expression of Your Personal Brand Image
The actual clothes and accessories you wear are the expression of your style, just like the exterior of a house. Whether it’s a Tudor style, a California Bungalow, a Victorian cottage, or a Mid-Century Modern, the cuts and colors you wear, the fabrics and accessories, your grooming, and how you act and communicate are what people see represent your inner you. , the foundations on which the house is built.
Creating a personal brand is a proactive way of controlling how you are perceived and gives you the power to influence. The great thing is that you have the responsibility. You are the CEO of your own personal brand!
Focus on Your Uniqueness
What makes you different and special? What are your values and perspectives? Even if you’re inside a dress code business, you can still express elements of your personal brand personality through your image and style. You don’t have to be boring, bland, and out of tune (in fact, it’s the worst road to success because you’re easily overlooked). Instead, it’s important to start combining these disparate pieces into one whole package. You may want to bring in the little creative elements that still fit within the boundaries of the dress code.
What makes us different is what makes us unforgettable.
Ask Yourself These Questions Before You Start Changing Your Style
What personality traits do I want the world to know and see?- What roles and activities do I do and what is appropriate for each of them? What kind of clothes do I really need?
- What are my values?
- what is my reason?
What personality traits do I want the world to know and see?Then look at how you want to express this information:
- What clothing details and styles express my personality?
- What style and type of clothing and accessories?
- What colors and contrasts?
- What do my clothes communicate?
- What is consistent in the expression of my image?
You may want to start a Pinterest board as a way to gather this information in one place to start creating something that represents you. Understanding all the elements of style isn’t something taught in school and isn’t something you can learn from fashion magazines or Instagram, so you may need help finding the answers to these questions. If you feel inadequate while shopping for clothes or trying to find what works for you, you will never fail. that’s why my Style program in 7 steps covers different aspects of image and style and gives you a solid style education (in fact, it teaches you more to people who want to be stylists than most personal style courses).
When you understand what you want to project, what suits you, and how your personality influences your style choices, shopping becomes so much easier because you know what to say yes to and what to put back. Knowledge really is power when shopping for clothes, and if you’re making shopping mistakes, it means you don’t have the style education you need to make the best style choices for you.
Consistency is Key
Remember that creating a consistent style and personal brand image isn’t about wearing the same thing like a uniform every day, it’s just creating a consistent thread that goes through all the different ways you express your style. Make sure that the most important aspects of your personality and values are in every outfit, not just a few. No matter if you’re dressing more casually or more formally for exercise or to present at a conference, there needs to be some kind of defining thread running through your image and personal style. this is right style recipe This is the key to providing it for you!
Building Your Personal Brand Image
If you’re an entrepreneur or professional who appreciates how improving your image can help you move forward at work (and in life) and you really want to grasp your style and develop a strong and authentic personal brand image, I’m currently working on a new program to help smart, visionary women like you do just that. I am developing. If you’re interested in doing this with me on a fun and supportive group show with lots of love and advice from me, I’d love to hear from you to provide more! Please email me or let me know in the comments.
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