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Looking for an independent plus size brand designed and manufactured in Los Angeles? Then we have a fun brand you should know! Meet What Lo Wants, from influencer to designer, Lauren Gray has an accessible, sustainable, trendy and ethically sourced plus size brand and gives us a few more options up to size 32!
“Fat chicks want nice clothes too. Fat babies care about the world.”
Lauren Gray
Coming back to California has connected us with local plus-size talent, independent brands that do impressive things, and Lauren’s brand. what does lo want fun one! Especially if you are looking for easy fashion pieces that take pride in fit, quality and sustainability.
“Plus-size babies deserve to feel good not only in the clothes we wear, but also in the clothes we wear. Lo Wants’ mission is quality pieces that celebrate plus-size sizes — not hide them — while respecting the planet and paying artisans who make them fair, livable wages.” is to do.
Launched in 2021, Lauren leveraged her community to launch What Lo Wants. With this brand, you can expect a perfect fit, featuring playful matching suits, strategic cuts, cheeky laces, and more. GabiFreshNatalie Means Nice and Alex LaRosa sing their praises!
“I wanted what was missing: a US-made brand that produces quality, trendy pieces and focuses heavily on fit. A brand that reflects a sense of plus-size and pride. In September 2021, I launched What Lo Wants (sizes 14-32) with my community. “This brand is for us, by us.”
One of the exciting things we’ve seen in the plus-size fashion space is the transformation from influencers to entrepreneurs who continue to disrupt and democratize the options we have for plus-size style. For What Lo Wants, it’s inspiring to see what Lauren has created and continues to create, especially as she focuses on and advocates for fit, sustainability and ethically driven plus-size clothing.
Rather than get demoralized and give up on fashion, Lauren took it upon herself to create what she felt was missing: “I have always felt left out of the fashion world – especially when it comes to quality fashion. As a plus-size consumer, I felt like I was stuck in a fashion paradox where there were almost two choices: fast fashion or luxury fashion (which often feels like the mother of the bride. There are thousands. niche flat-size brands, but where were the independent large-size brands? The average dress size in the US is sizes 16 to 18… so why take the time to create CUTE, quality, accessible pieces for us?”
What Does Lo Want as a Sustainable Plus Size Brand?
“I’m sick of feeling that my style has to come at the expense of the planet or my wallet. I knew a lot of plus-size women who felt the same way… We hope to be an example of how companies can continue to do better as the world slowly moves away from mass-produced fast fashion to ethical and slower alternatives.
find more plus size sustainable brands promising and exciting – because those options were few and far between. As an independent brand led by a passion to produce ethically and sustainably, What Lo Wants breaks down their approach and ensures their brands follow these standards.
From using recycled and compostable postcards, tissue paper, mailers and clothing bags, What Lo Wants has made it easy for you to plant these items in your garden! When it comes to production, What Lo Wants builds its products in small batches to avoid excessive production waste. The unused ones are donated to local organizations and charities.
What we share is just a small part of the steps What Lo Wants has taken to bring us together and support plus-size sustainability.
You can buy the collection now at: WhatLoWants.com!
What Lo Wants is available in sizes 5X, size 32 and ships internationally for those outside the US!
Have you already checked the brand? Do you have a few pieces from the collection? Is this a brand YOU know and already fall in love with?
How cool is Lauren’s brand and platform? It’s fascinating and inspiring to take a dream and turn it into something that serves our underserved community.
Let us know what you think in the comments below!
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