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How many of you wear glasses?! Can we talk about plus size glasses campaigns and options? taking trouble with “The apparent absence of plus size representation in eyewear campaigns and advertisements” Plus-size optician Autianna Wilson decided to do something about it. This plus eyeglasses designer and business owner harnessed the power of artificial intelligence to imagine an oversized eyewear campaign!
“As an optician who identifies as black, weird and oversized and has a strong following in the optics industry, I have always felt compelled to express my opinions on a variety of issues related to inclusivity and diversity.”
Australian Wilson
Before we move on to the campaign, let’s introduce you to Autianna! Auianna Wilson, @opticalgoddess_runs glasses love affairA brand specializing in both virtual and face-to-face glasses design.
Autianna is also a licensed optician and independent eyewear advocate, commonly known as “Optical Goddess.” He lends expert guidance on frame selection, shares his extensive knowledge of eyeglass lenses, and offers bold candid views on eyewear and fashion.
Interestingly, Autianna is working to launch her own line of eyewear and is determined to feature predominantly plus-size people in her campaigns. She noticed the lack of representation in eyewear marketing and decided to have some fun with what she wanted to see.
“… when developing my ideas for this series, I had one thought: what if I created an AI GLASSES CAMPAIGN that showcased unique eyewear designs and used AI-generated representations of stunning plus-size individuals? My goal is to truly inspire eyewear designers and brands to embrace greater diversity in their marketing efforts.”
Australian Wilson
We’re only just starting to see the various ways AI can be used, but we’re starting to see the power of AI being used in this creative way, especially in the plus-size space!
Current Challenge with Eyewear Designers and Brands: Large Size Glasses Need Campaigns
How many brands or retailers have you seen appealing to, including or highlighting plus-size people in their eyewear campaigns? Think about it. While there are unique elements in the design for the plus faces, this is a fashion segment that goes largely unnoticed.
“Glasses are used by people of all sizes and sizes, and it is essential that this fact is reflected in advertisements. Eyewear brands only showcase weaker models, excluding a significant portion of the population, contributing to a skewed perception of who accidentally wears glasses. Embracing diversity by including plus-size individuals sends a strong message that glasses are for everyone.”
Australian Wilson
The main advantage of including plus size individuals in eyewear campaigns is the ability to showcase how the frames fit larger faces with unique facial features. From Autianna’s own experience, “Plus-size people often have more prominent cheekbones, wider noses, and other facial features that differ from skinny models.”
By using plus-size models, brands can show how their frames accommodate a wider range of facial features. This will empower potential plus size customers to earn more. informed purchasing decisions. This approach provides greater transparency as customers can visualize how the frames will look on people with similar facial structures.
Impossible You Do you feel more secure when buying models from a brand similar to you? Knowing how an item will look is marrying both fashion and function? We could never get enough of these plus size glasses campaigns. No.
Autianna also talks about what eyeglasses marketing should be like: “Inclusive eyewear marketing should cover a wide range of body types, including plus-size individuals, because eyeglasses are not limited to skinny people only. By displaying a variety of faces and bodies, eyeglass brands can challenge the dominant narrative and dispel harmful ideologies.
With that ideal in mind, Autianna Wilson created this campaign using artificial intelligence to help shape the visuals of what she wanted to see, and it’s beautiful! continues, “True inclusivity goes beyond symbolism and requires genuine representation of different ethnicities, body types and backgrounds. Eyewear brands must take responsibility for their role in maintaining societal beauty standards and work actively to create a more inclusive and empowering marketing environment.”
We agree 1000%. have representation It is important in every aspect of our life! From beauty campaignsFrom TV and Movies to Clothing and now Glasses are very important and critical to be able to see oneself, to affirm the beauty of our body.
To learn more about Autianna and the services it offers, visit: eyewearloveaffair.com!
What do you think about this oversized glasses campaign created by artificial intelligence? Models, looks, result? Is this a campaign to inspire you to shop from a particular eyewear brand?
Better still, what challenges do you face when it comes to shopping for frames and eyeglasses? Are there any challenges AUTianna has addressed in this campaign?
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