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We recently had the chance to celebrate the new plus size retailer Insyze and the new addition to their flagship brand, Gia/irl. We had to share and summarize this event!
In case you didn’t know, Insyze is the one-stop shop when it comes to plus-size clothing! Available in sizes 12 to 40, Insyze focuses on the video experience first where customers share video reviews number of items to show how it actually looks and feels. They even offer cash incentives for customers to share their videos and honest feedback.
“Community is at the heart of Insyze – because we can all elevate, support and inspire each other.”
Sylvie Wilson, co-founder of Insyze
Last week, they hosted an intimate Brunch and Bubbles Event to welcome Gia/irl to Insyze. If there’s a must-have dress this summer, it should be it. GI/irl. Gia creates fun, sexy and elegant outfits in the most gorgeous colors, with cutouts in all the right places to make you “POP” no matter the occasion.
GI/irlIt was founded in the spring of 2022 by Gia Sinatra. It has now launched its brand on the Insyze market!
GIA/irl, a “authentic and personal perspective to make plus-size women feel stylish and sexy.”
The brand was created to celebrate independent plus size brands exactly like GIA/irl. Started by brothers Sylvie and Danielle, this community strives to have a community at the forefront of their brand. Sylvie’s husband, James, was also instrumental in the website design, highlighting their family’s first approach.
One of the challenges Insyze faces is finding great brands that design stylish clothing for plus sizes. Luckily, they partnered with 50 brands and met some great designers along the way.
They shared their heartwarming stories of how and why they needed Insyze. Here is their story, in Sylvie’s words:
The Beginning of Insyze
“I want to go back to the beginning… Why we started and how we got here.
Danielle and I are sisters. We are originally from the UK and had a very normal childhood until one day in 1998 everything changed. After a year of unease, and the doctors didn’t know why, Danielle was diagnosed with a brain tumor.
At first the doctors could not understand what was wrong and advised my mom not to let her eat chocolate – brand on the advice of doctors, hey.
Fortunately, Danielle is still with us. He had a life-saving surgery and treatment that kept the cancer at bay – but with some lifelong side effects – one of which is weight gain.
Danielle has always been plus size and has struggled with confidence in her body.
When we were in our teens and we went shopping together, Danielle had nothing on her body, so she’d ask me to try on things she loves – just to feel like it’s part of her fashion experience.
For me, it was unacceptable for my sister to feel bad or excluded. I thought we should do something about it.
That’s why we originally launched Insyze as a blog and community page. An inspiration site where you can discover which brands have plus sizes and see other people look unreal in all shapes and sizes.
Fast forward and now, we’re a plus size fashion market and we’re really proud of what we’ve built so far. We are a bootstrapped company and the only outside funding we have comes from family and friends.
Brunch was filled with fashion talk, celebratory toasts, laughter and yummy snacks.
As Sylvie and Danielle talk about how difficult it is to get funding for female founders and use the following statement, “a boot company”, We all agreed that we should invent our own term for female founders.
“We pulled ourselves up by the bra straps!”
You can buy plus size fashion from our store now. insyze.com
And as plus-size women, we know that bra straps have to work a lot harder than boot straps!
Have you heard of Insyze? Have you had a chance to shop from them? Let us know about your experience in the comments below!
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