HoYeon Jung Louis Vuitton Twist Advertising Campaign 2022

You probably know that Nicolas Ghesquière enjoys having brand ambassadors for Louis Vuitton. To see Lea Seydoux, Emma Stone and Alicia Vikander. The latest signature of the French fashion house is HoYeon Jung. After appearing inside the brand spring 2022 ads, actress and model now go solo in Vuitton’s 2022 Twist bag campaign. Shot by Ethan James Green, styled by Marie-Amelie Sauvé, the South Korean beauty poses against a clean studio backdrop to highlight the label’s signature bag in a range of finishes and colours.

However, in the eyes of our forum members, the ads were gone. “Style is disgusting,” criticized WAVES.

“So shocked that this was photographed by Ethan James Green! I’ve become a huge fan of it, especially when it’s in full Meisel mode, but it’s too flat and lifeless for me. The style (or its complete absence) is dreadful…” declared fashion28.

[ Not a tFS forum member yet? Click here to join! ]

“Damn, it looks like a Shein interpretation of Hedi Slimane’s Celine campaigns, especially Kaia Gerber” Frederic01 pointed.

“I know this is a handbag campaign but I hate the style. Still, HoYeon Jung looks breathtaking,” she said. gumon.

She commented, “It’s so charming that I didn’t realize for a second how ugly the clothes and bags were.” Serend1pity.

urban style agreed: “It looks great, but the clothes and accessories look cheap as hell.”

Meanwhile, balmain1914 described the result as “garbage”, but do you agree with that?

See more of the Twist campaign and join the conversation here.