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Are you actively anticipating an avalanche in early holiday sales? Buyers are finding that shipping times are less predictable than in previous years. We saw early holiday shopping last year and this year buyers can start even before. Here’s how you can start preparing for the holiday: Optimizing your listings for Search Engines. This Search Engine Optimization video with all our tips and tricks it’s a great place to start.
Search Engine Optimization at Bonanza
Help with Search Engine Optimization (SEO) at Bonanza is among the top requests from our community. We’ve included some great programs on our site to optimize your listings for you behind the scenes, but there’s more you can do if you want to maximize your sales and get more views from Google Shopping and our affiliates. From how to write your listing title to adding features, I’m here to provide you with the details your listings should include so shoppers can find them!
List Title
images
- Use clear images with a neutral background for your items
- Use a background removal tool to remove backgrounds or text from images and give them a professional look
- Add multiple images and show your product from various angles
- Hot Tip: You can add the size chart for clothing as a picture.
- Check out more tips for perfecting your images here
Features and Status
categories
Product description
- Use bullet points to make it easier for shoppers to quickly scan details
- Include features (product facts) and benefits (how the product will make your customer’s life better).
- Include important details about the item, such as its dimensions and colors
Search engines like to get detailed information like this, and Bonanza automatically takes the information you give us and translates it (where possible) into data that is meaningful to Google and other advertising platforms. This will lead to a higher search ranking for your items and ultimately more buyers. SEO shouldn’t just be about getting traffic, it’s also targeted and relevant traffic.
Increasing your views with SEO requires getting the most relevant information to your customers at the right time and place. Identify the keywords your customers use to search for the types of products you sell, then include them in your product title or description. This will give you a solid foundation for your SEO program! Happy Optimization!
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