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It’s impossible to deny that the excitement surrounding fashion month isn’t what it used to be, but boys and brands and businesses may never return to Bryant Park’s golden age, but this season certainly looks promising.
New York Fashion Week will run from September 9 to September 14. While most brands still prefer online-only events and shows, Tommy Hilfiger will be back with a bang (as he always does). It will display the see now, buy now collection (i.e. Fall 2022, not Spring 2023). COS will do the same as see now, buy now. Meanwhile, Puma will be debuting in what they call an immersive track experience that promises looks from the many athletes and celebrities who have worked with the brand. But we saved the best for last. Marni will stop in multiple cities, starting in New York, while Fendi will put on a show to celebrate the 25th anniversary of the cult Baguette bags.
London Fashion Week will take place from 16-20 September. Among the highlights shown are: Raf Simons, JW Anderson and Burberry. Milan Fashion Week will take place from September 20-26 and will showcase some of the biggest names in the world, such as Bottega Veneta and Gucci. Meanwhile, Paris Fashion Week, taking place from September 26 to October 4, will host the likes of Zimmermann and Victoria Beckham.
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