Designer to Watch: Mama Luma

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mother luma It is a girls brand based in Santa Barbara, CA. c0- was founded by Ms. Sarı, the designer and interior designer who runs the brand together with one of her two children, Ata Sarı.

He started designing for his daughter in 1999 and hasn’t looked back since. The brand produces heirloom quality special occasion pieces that you would most want in adult sizes!

With only a few days left until Mother’s Day, we talked to the founder, entrepreneur, mother and grandmother about her brand.

theFashionSpot: Before starting your brand, can you tell us a little about your background?

Ms. Sari: I am an interior designer who has worked in the women’s fashion industry for more than 15 years. I always had the eye to pick out looks that people admired, so I took leftover fabric from my husband’s company and started designing for kids.

Sarı Hanım, her son and grandchildren.

theFashionSpot: Can you tell us a little about your job and how being a mother inspired her?

Ms. Sarı: I started making children’s designs when my daughter Ece was born. Being a mother gave me the courage to do what I have always loved, so I decided to turn designs into work. After all these years, my son Ata started working with me and founded the Mama Luma brand.

theFashionSpot: Balancing being a mom with running a business isn’t easy – any tips or tricks?

Ms. Sari: As a mother, starting a new business was not easy at all. The hardest part of running a business as a mother is the time you spend at work and the constant “Am I missing my children’s growth” thought. My trick was to be strict about timing and be home at a certain time so I could spend enough time with my family before going to sleep. It got relatively easy after growing up.

theFashionSpot: What were some of the biggest challenges when it comes to business?

Ms. Sari: My main focus has always been to find the best products and I couldn’t really look at the numbers to optimize the process. Mama Luma is in a very niche market and making a profit is harder than it looks. After Ata joined me, he stepped up the business with his analytical approach to every aspect of our business.

theFashionSpot: Have you considered giving up at any point? If so, what kept you going?

Ms. Sari: There was a period when the business was struggling to make a profit and it was becoming a heavy burden. Ultimately, what kept me going was providing a job and a future for my children. That’s why I never stopped working hard.

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