Christian Dior Pre-Fall 2022 Advertising Campaign

The constantly revolving door of the campaign photographers at Christian Dior continues to spin. Since Maria Grazia Chiuri took over the French fashion house in 2016, Brigitte Lacombe, Paula Mattioli, Elina Kecicheva and Brigitte Niedermair the latter captured Dior’s campaign last season. For Before Fall 2022Alice Mann gets behind the lens to shoot group portraits of Emi Stankovic, Greta Hofer, Isheja Morella, Jiali Zhao, Manuela Sanchez, Maryel Uchida, Naomi Ekindi and Steinberg in tribute to the fraternity.

But in the eyes of our forum members, this is a complete fiasco. “Terrible casting as usual” complained avonlea002.

“Looks like last season’s angry girl group got new members before this fall. Another tragic campaign,” he echoed. Ed..

“Terrible casting with horrible outfits. “I like the composition/idea of ​​the campaign, but there is no salvation when nothing else looks good.” WAVES.

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Frederic01 also far from impressed: “Boring campaign and disgusting style. It’s silly to take pictures of luxury clothes in an abandoned and run-down parking lot. The people who came up with it as a concept probably think it’s really cutting-edge and cool.”

“This reminds me of that scene. western world when they found lifeless old robots in the basement” GivenchyHomme pointed.

“The background is very industrial and the clothes don’t quite match the schoolgirl vibe,” she said. Felipe Wiedmer.

“Another absolute dude of a Christian Dior campaign… Too many girls, a complete lack of energy, and beyond bland photography from Alice Mann! I was baffled by how these bland images were supposed to sell a collection.” fashion28.

Are you a fan? Share your thoughts on Christian Dior’s Pre-Fall 2022 campaign here.