Chanel Pre-Fall 2022 Advertising Campaign Mikael Jansson

Change is in the air at Chanel. After several ad campaigns caught by Inez van Lamsweerde and Vinoodh Matadin, Virginie Viard has decided to change things up. The designer commissioned Kerim Sadli to scrutinize the iconic French fashion house’s Spring 2022 eyewear campaign. Now the brand is hiring Mikael Jansson Before Fall 2022. Loli Bahia, Adit Priscilla and Mica Argañaraz star in the stylish and minimalist campaign against a stark white background designed by Ib Kamara.

“I love photography! Sounds like Karl Lagerfeld’s Chanel” cocobobon when the ads drop.

“Attractive. It’s like Karl shot him,” he echoed. TianCouture.

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“Mica for Chanel has always been overwhelming for me, but this is kind of cute,” she admitted. WAVES.

GivenchyHomme The casting was also confirmed: “What a difference a model can make. Vivienne Rohner He had to go.”

“Adit looks great in there,” she freaked out. urban style.

“I’ve been a flaming fan when it comes to Chanel campaigns lately, and I see this as a nice departure from the Spring 2022 campaign. I never tire of minimalist studio shots and I love how Jansson used backlighting here. The girls all look amazing, very stylish and each brings something different.” fashion28.

See more from the campaign and join the conversation here.