Chanel Eyewear Spring 2022 Advertising Campaign

dutch duo Inez van Lamsweerde and Vinoodh Matadin has been preferred among Virginie Viard’s campaign photographers for a while. Even though Chanel’s creative director still has Karim Sadli on speed dial. After shooting the French fashion house fall 2019, cruise 2020 and cruise 2021 Sadli is back to catch up on the Spring 2022 eyewear offer. In a minimalist background, models Rianne Van Rompaey, Blésnya Minher and Pan Haowen come together before the lens of the Paris-based photographer for black and white advertisements.

The result excited our forum members to the fullest. “This face should just be Rianne!” shouted RMDV.

“Rianne looks ridiculously expensive,” he said. helmutnotdead.

“I really appreciate the three girls, but Rianne is definitely the star. These photos will look great in stores,” she said. thiago 🙂.

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“Blesnya is the best looking person out of this group. A great smile…” was amazed WAVES.

“Karim Sadli’s stark black and white photography always feels like a match made in heaven for Chanel. Always very fresh, clean and polished. Rianne is just BT, her modeling talent that could sell me anything and the way Blesnya smiles here is nothing short of perfection!” insane fashion28.

“This campaign looks great but Rianne is stealing it…” VogueGirl8910 pointed.

“Rianne is training other girls. Maybe it’s not their fault, they didn’t choose the final photos but… The power of eye contact,” she said. KING OF VERSAILLES.

See more of Chanel’s latest eyewear campaign and join the conversation here.