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To commemorate five years of serving the plus-size community, Big fig mattressThe first mattress brand to cater only to large, tall and plus size sleepers, recently #See All A new platform for increased visibility for plus-size demographics through campaigning, advocacy, community service and activism, increased alliance and authenticity.
“We are proud to introduce #SeeAllOfMe, which will strengthen our corporate mission, vision and values and provide a safe and nurturing space for bodies of all shapes and sizes.”said Jeff Brown, President of Big Fig. “The goal of #SeeAllOfMe is to show that an individual is more than just a body type and that we should recognize and celebrate all aspects of what makes someone who they are: an individual and complete person.”, Brown adds.
Big Fig has dedicated a section on the company’s newly released website to the #SeeAllOfMe initiative, complete with the platform’s mission, activities planned to support the movement, a resource page for the plus-size community, as well as an open letter calling for all businesses. all industries to be more including.
To strengthen the #SeeAllOfMe platform, Big Fig announced the creation of the Big Fig Collective; an advisory panel of key voices within the plus-size community to provide insight, expertise and perspective. And you can recognize a familiar face on the panel… (spoiler alert: our editor-in-chief, Marie Leggette, is part of Big Fig’s advisory panel)!
An advisory panel specifically created from plus-size advocates, designed to guide the company’s actions and empower the true plus-size experience, Big Fig Collective consists of eight members: Alysse Dalessandro, Miranda Schultz, Dr. Katelyn Baker, Oge Udeogu, Zach Miko, Daniel Franzese, Abi Warrell and our very own Marie Leggette!
“Since its inception, Big Fig has championed inclusion and acceptance of every body and everyone’s right to life, love, representation and a good night’s sleep – and we recognize that there is still more work to be done, ‘ said Lindsy Argenti, Marketing Director at Big Fig Mattress.By launching #SeeAllOfMe, we are reinforcing our commitment to elevate the voices and experiences of those who are often left out of the conversation.”.
In addition to the platform’s continued presence in empowering the plus size industry, Big Fig will work to ensure that mattresses that are unused and returned within the company’s warranty period are donated to an organization and placed in the homes of individuals who need a good night’s rest. to sleep.
“Our mission is clear: to be a true ally for the plus-size community, ensuring that everyone and every “body” has a comfortable, long-lasting mattress designed to support a good night’s sleep,” said Lindsy Argenti, Marketing Director at Big Fig Mattress. “As we continue to build our #SeeAllOfMe platform, we hope other businesses will do better to amplify the voices and experiences of those most excluded from the conversation.”
To date, Big Fig Collective has met to discuss the challenges unique to the plus-size community and what other brands can do to raise the voice of a largely underserved demographic.
Read what Big Fig Collective has to say about Big Fig’s latest venture:
“The plus-size community is full of people who are treated like outsiders or afterthoughts – and we’re tired of it,said Alysse Dalessandro. “Big Fig understood the need to hand over the microphone to us – so we can educate other brands about the true plus-size experience so we can all respect it and celebrate it in a meaningful way.”
“Representation is important, and while progress has been made in plus-size fashion, there is still a lot of work to be done in other industries.said Miranda Schultz. “Big Fig has created not only a product for our demographic, but a platform to help amplify the voices of plus-size advocates. Other brands better take note.”
“As a clinical psychologist, I know how important self-acceptance is for the individual’s well-being.Katelyn Baker said. “I’ve seen the size distinction firsthand. Big Fig has been instrumental in creating a safe space for the plus-size community”
“Tall and athletic bodies also find it difficult to adapt to ‘everyday’ products‘ said Oge Udeogu. “As a former professional football player, I would say that a bad night’s sleep will lead to poor performance in a game. As I join the Collective, I look forward to helping Big Fig emphasize that not all products are “one size fits all.”‘ “
“The plus-size community doesn’t trust brands that have historically tried to temporarily appease us to fill their pockets.”said Zach Miko. “As a member of the Big Fig Collective, I am proud to advise a company that celebrates the plus-size experience but understands that there is still a lot of work to be done.“
“Costumes, roles, trailers, and props in Hollywood aren’t made for larger framed bodies, so it’s easy to feel like your body is “wrong.”said Daniel Franzese. “Large-sized individuals are conditioned to be ashamed of our size. Big Fig is a prime example of how inclusiveness should be done and how we can work together to get the needle moving.“
brands will use the plus size body for performative alliance,said Brother Warrell. “Big Fig Collective is not a marketing ploy – it is an advisory panel that guides the company towards consistent authenticity and genuine collaboration.“
“As the Founder of The Curvy Fashionista, I create content that conveys a deeper message of inclusivity, awareness and positive self-esteem.” said Marie Leggette. “It is incredible to witness a brand actively build a platform that seeks to humanize and normalize the plus-size world, and I am honored to join their vision.“
We’re definitely excited to see more to come from this empowering platform!
Big Fig has dedicated a section to the #SeeAllOfMe initiative on the company’s newly launched website, complete with the platform’s mission, activities planned to support the movement, a resource page for the plus-size community, and an open letter calling for the plus-size community. – dimension coverage across all industries.
Check it yourself here!
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