Alaïa Summer Fall 2022 Advertising Campaign

Pieter Mulier stands for business in Alaïa that continues to take the fashion house to new heights. now with three highly sought after collections Under his belt, Mulier serves the brand’s Summer/Fall 2022 ad campaign. Belgian photographer Willy Vanderperre and stylists Olivier Rizzo, Mona Tougaard, Mirthe Dijk and Victoria Fawole feature in the series of black and white images posing against a white studio backdrop. to let fall 2022 collection to do all the talking.

Still, the ads divided our forum members. “Depressing. Mona looks like a bored child,” criticized avonlea002.

“The clothes are really ugly. Mona isn’t yelling at me Alaïa, she looks so young and I disagree with Vanderperre/Rizzo for the brand,” he added. Givenchy Addict.

“No amount of creative talent can get in the way of such silly, childish designs,” he said. Phuel.

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“Mona definitely doesn’t bring sexiness, grace and power here. It all feels pretty Zara.” whip.

Although not everyone shares the same feeling. “I think the visuals are great…” confirmed WAVES.

“I’ve never been Willy Vanderperre or Mona Tougaard for that matter, but I love it! “There’s a great simplicity to this that I like, I love photos that feel alive and moving for Mona’s Tina Turner-esque hair.” fashion28.

“This is just stunning! “I’m still undecided about Pieter’s vision, but it’s quite majestic and spectacular,” he said. lola701.

See more of the Alaïa campaign and join the conversation here.