SuperFit Hero Extends SuperBright Collection to 7X!

Independent sportswear brand Superfit Hero has launched a new line of leggings, crop tops and cycling shorts in happy and bright tropical hues to express itself. The brand wants to expand and energize the color palettes often used for plus-size fashion (especially sportswear). based in Los Angeles sportswear The brand is known for its body-encompassing …

Dynamic Duo: REI & Athleta Extends Reach to All Women

Gaining Fashion Inclusivity for Women Fitness Clothing is for everyone! That’s the bold and energetic message REI and Athleta brands are sending this month along with the exciting news of the expansion of their wholesale partnerships. Wholesale partnerships include a curated selection that will take the fashion/fitness industry by storm at 135 stores nationwide and …